What Is the Future of E-commerce in 2018 and Beyond?

User experience design

What will be the E-Commerce Trends for 2019?

While the principles of user experience (UX) do not change year by year, the things that are described in the following is surely done. Over the past two years, the UX standard has become more sophisticated in e-commerce, and this will continue in 2019. In addition, some remarkable technological advances have caused us to expect some significant changes: using chat rooms and voice commands; 2019 years of exciting design changes.

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Smarter personalization

Personalization is not a new concept, but its importance is increasing rapidly. Conditions that are good for personalization. People are ready to personalize and marketers have the tools to create it. People use more and more of their devices and expect to have comfortable and touchable browsings on the web. By personalizing, you can provide exactly what you want at the right time, on your favorite platform at the right price. Advances in machine learning, data analysis, and AI mean that you can personalize your site accurately. You can enter elements like gender, age, and interests. Creating a personalized user experience makes creating a very sincere experience and giving each customer a sense of importance.

Sound technology

While sound technology is relatively new, by the year 2030, 30% of searches will be performed without a keyboard or screen. It’s a huge amount of people who use their voice to browse and buy products, and if your site provides it, it will be greatly in your favor.

The combination of audio technology, default commands and data-customization will mean that customers can avoid tedious activity from scrolling through unnecessary information. Instead, they can simply ask and receive what they want. Composite voice technology on your e-commerce site allows you to test and see what is the most commonly used mode for you and your customers. Then, when it becomes a major shopping option, you will be ahead of many.

Tab-based positioning

Positioning design will change greatly in 2019, with more companies coming out of the old Hamburger menu. Markers are choosing Tab-based menus instead of them to increase the positioning and time-efficiency of the site. The hamburger menu is not great for a great user experience, while still popular. Instead, alternatives are on the move. Buttons that remain scrollable on the page, with menu elements above, below, and side of the page. This client will not confuse you and will provide more access to different parts of the site.

Chat robots

Chat robots are very popular on all sites, so they help increase user interaction. In 2016, there were 30,000 active robots, while today there are more than 300,000. As we arrive in 2019, we will see this advanced technology more coherent with the site. Chat robots prevent simple customer service and instead create uninterrupted web interactions, which will even be more effective in direct sales. Just by analyzing previous interactions and behaviors, it’s possible for e-commerce sites to know exactly what the customer wants. It’s important to include these in your website design.

Prioritization of mobile phones

Mobile website design will continue for the first time in 2019 to become a trend, but not just because of the user experience. Since mobile searches have grown from desktop searches, Google initially started listing mobile sites and dividing them into non-mobile sites. People spend more time using mobile devices than desktop, so website design is essential for mobile phones. This key element, preferably not only as an add-on but also should form the basis of your plan. While many desktop sites are made for or compatible with mobile phones, this is not enough. The initial design of the mobile begins with the design of the e-commerce site for mobile users, with designs for desktop users coming later. This is a fundamental change in how designers work, but one of these is critical to success and growth in the future. Currently, more than 40 percent of online deals come from mobile phones, which is still rising.

In 2019, e-commerce sites will be more promising and more integrated. Customers who have new shopping approaches that will allow them to make the right decision and buy without worry. As well as a simple and integrated shopping experience, customers have more choices about how to buy: either through mobile, whether they use their voice or through chat robots. The year 2019 will be an exciting year for designing e-commerce sites. 

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